What is PUSHLiving Photos?
We represent one billion persons with disabilities spending billions in travel and lifestyle dollars in economies all over the world. Yet, we are rarely seen or acknowledged in advertising and editorial images. Why is a small, yet powerful and growing segment of society not being seen or represented as customers?
Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs etc., will not only encourage further inclusion by increasing awareness that we want to participate and should be equally accommodated, but will help to eliminate the fear and negative stereotyping that so often permeates all levels of society.
We feel that once we are represented by a true and complete reality of our lives; going on dates, enjoying activities and recreational facilities with our families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer, it will be understood and accepted that we should be provided accommodations and consideration that recognizes how valuable our contribution really is to all these industries.
We, through our image gallery, hope that by increasing awareness of the value in maintaining and making structural and attitudinal changes, it will encourage and sustain the participation of those with differing abilities around the world.
We encourage you, as industry leaders, and professionals who make editorial and creative decisions to take a good look at how you can incorporate inclusion images and a welcoming message to this significant market.