PUSHLiving Podcast 010 | Ethan Ruby The Crash, Coming Back from His Darkest Days to Fortune and Love


Ethan Ruby is an entrepreneur. A man in his early 40’s who invents products and builds companies. He is also a husband and a father of two children; 5 and 7-year-old boys.

He created the Wheel Comfort padded foot rest product that I personally cannot live without and is the founder of and an investor in several other major companies that provide, not only profitable enterprises for his family and his employees, but products that change lives.

He has learned that not “focusing on myself” is the way to a better life and started Poker for Life, a charity organization raising over 2 million for Spinal Cord Injury research for The Buoniconti Fund to Cure Paralysis in ten years.

He is CEO and Founder of Theraplant, a company that markets and leads in the field of medical marijuana as a pharmaceutical medication based in Connecticut.

Ethan shares with us how he became a member of the PUSH living community of wheelchair users becoming a paraplegic in Nov 2000 in a story that is eerily familiar to the movie Me Before You. A successful, driven, globetrotting New York financial industry trader who was crossing the street and got hit by a car.

Ethan provides raw and deeply personal revelations about his frame of mind after the accident that will move you and teach a powerful lesson on overcoming and accepting oneself.

He also gives us an inside look into his impressive story of achieving great success in business, and how he has finally learned the important balance between work and home life.

He discusses his journey with his wife, who he had only been dating 6 months before his accident (though they had know each other for 8 yrs), and how he gave her the “out” for living this life and her response.

This podcast will provide you with the awe-inspiring opportunity to listen to a man whose belief in himself and resourcefulness created the life where “Failure is not an option.”

Additional info mentioned in podcast:



Guarda “Cock Sock”

WPT / Poker

Wearable Collections   http://wearablecollections.com/

Boxing / Escrima

deborahD 150x150 - PUSHLiving Podcast 010 | Ethan Ruby The Crash, Coming Back from His Darkest Days to Fortune and Love

Deborah Davis

Deborah is a Speaker, Disability Inclusion Consultant, Entrepreneur, Writer and Business Owner of Wheelchair Lifestyle Enterprise Push Living Inc.

She was a Former Dancer, Accident Survivor (C 6-7 Spinal Cord Injury resulting in incomplete Quadriplegia 1985), College grad (BBA Finance 1991 U of Miami), with a background in Sales and Marketing and Non Profit Development and Management.

She is now embarked on new path creating a market for Disability Inclusive Stock Images with the creation of PUSHlivingPhotos.com and publishing an online enterprise: PushLiving.com. The mission is to create Inclusion for people with disabilities through stock images for advertising, marketing and editorial uses, providing accessible properties for travel, swap or purchase, publishing an online magazine for improved health and well-being, providing information and opportunities for Accessible Travel, and operating an online store with products that improve lives.

She is most passionate about building a network of people with disabilities who are empowering, supporting and creating a more inclusive world. Personally, she is a mother of two beautiful, wise and exceptionally bright young women, and residing in South Florida.

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