Disabled Business Owners are Providing Answer to Fake Representation in Marketing & Media

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debA collaboration of two business owners with disabilities, Deborah Davis, owner of PUSHLivingPhotos.com and Tim Cox of Tim Cox Designs, was formed based on the need to provide a resource for all those who ever hit the search bar on a stock image site for “wheelchair” or “disability.”

They are helping to represent one billion persons with disabilities spending billions in travel and lifestyle dollars in economies all over the world, yet, are rarely accurately seen or acknowledged in advertising and editorial images. They are hoping to address why this small, yet powerful and growing segment of society is not being seen or represented as customers.




“Increasing the positive imagery of persons with disabilities and who use mobility devices such as wheelchairs, canes, walkers, guide dogs, etc., will encourage further inclusion by increasing awareness that they too want to participate and should be equally accommodated. It will also help to eliminate the fear and negative stereotyping that so often permeates all levels of society,” says Deborah Davis a 51-year-old Mother of two who had a car accident at age 18 causing a C 6-7 Spinal Cord Injury which left her unable to move from the chest down.

Deborah’s company, PUSHLivingPhotos can provide stock images and models for custom shoots. These photos represent a true and authentic reality of the lives of these real models with disabilities: going on dates, enjoying activities and recreational facilities with their families, on the job, on vacation, participating in sports, going shopping, enjoying a glass of wine, a good restaurant, and all the good things life has to offer. It should be understood and accepted that we should be provided accommodations and consideration that recognizes how valuable our contribution is to all these industries.

Using Disability Images in Marketing, Advertising, Websites, Publications and Presentations will change lives, create opportunity and help to create a positive and inclusive brand.

When you buy a PUSHLiving Photo Stock Image, you are not only assured of the authenticity of the model as having the actual disability portrayed, but also know that your purchase is helping change lives. They are the only Stock image library that pays not only photographer royalties but also pays their real models with disabilities on each sale. This means more funds for out of pocket medical supplies, wheelchairs, home modifications, adapted vehicles, travel, school, or any other life need or desire that helps them be more independent and successful. PUSHLiving Photos provide quality images that not only help build the economic infrastructure of the disability community as a whole but will simultaneously be recognizing its value by showing that you care to be inclusive.

Take a look at their current library of over 4000 images; you will not find the same old stock photos you have seen before. Their rates are very competitive and fast checkout to meet deadlines and budgets.

timTim Cox, who was featured on PUSHLiving.com for his work on his Thesis The Neglect of Disabled Representation in Advertising and Graphic Design, can help business owners create unique and positive marketing materials, websites, and logos that will elevate their projects with graphic designs that utilize his personal experience and perspective as a man who was paralyzed as a teen from cancer.

As Tim states “Living with a mobility impairment has shown me how powerful empathy can be in life. It led me to write my thesis to spotlight the issue of the visual disparity of the disabled in graphic design. To advocate with my unique voice by exposing students, designers and corporations to this underrepresented population. Empathy helps in connecting people through similarities and those connections can create avenues to greater understanding and learning.”

Both Tim and Deborah also provide consulting on Disability Best Practices.

Here are a few points for business to consider.

  • Provide images accurately and positively representing disability on your internal and external digital, website, and print marketing
  • Include images of PWDd for talent sourcing and outreach/recruitment.
  • Drive business success through leading disability inclusion policies and practices.
  • Provide education and awareness to your employees and management via speakers and trainers with disabilities.

 

You can contact Deborah at Deborah.davis@pushliving.com or Tim at timvcox@gmail.com for speaking, consultation and inquiries.

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