It all started with the enacting of a law, the Americans with Disabilities Act of 1990. First, we had to force our entry into businesses with regulations that allowed us to even begin to be seen as consumers. Access to your restaurants, your movie theaters, your shopping centers, and your community businesses was finally granted.
However, that didn’t mean that we were included in your advertising and marketing, or in your custom and paid stock images. We weren’t included in your commercials, your websites, your magazines, or your movies. Inclusion in advertising didn’t take too long to catch on, and it’s been happening more and more. It started in 2008 with a Liberty Mutual insurance commercial starring Teal Sherer. Teal Sherer is an American actress with a disability that is seen in the commercial rolling in the rain to vote.
Click here to read the full article from PUSHLiving Advisors. You’ll see more examples of inclusion done right, and done wrong. You will also understand what really works for inclusion, and what you should be doing in your business today, or as soon as possible, to show that you recognize that people with disabilities exist and that they’re also your potential customers.